01/01/02
Project Profile:
For Information Contact:
Exhibit Resources
Midwest
Toll Free Phone 888-464-0205
Email: sales@exhibit-resources.com
SBEMCO SAVES
TIME WITH EXHIBIT RESOURCES MIDWEST
Sbemco wanted and needed a tradeshow exhibit that would help customers
quickly understand their product. They gave Exhibit Resources
Midwest a one-word challenge "QUICK". The display would need to
be simple and quick to set up and tear down. With 10 salespeople
on the road attending over 10 shows per year, simplicity and speed
were a must. The existing custom display was not getting the message
across and was so difficult to use it was giving the salespeople
gray hair.
ERM rose to the challenge with a KISS attitude - Keep It Simple
Silly. The Featherlite® Formula FF1000 flat frame provides
the fast framework. The graphic was a challenge. How do you graphically
illustrate a floor mat? Matt Scott, Design Director, got down
to business, creating a 3-panel (8,000 square inches +) wrap around
graphic in a blueprint format with a color photo insert. The end
result was dynamic. Two halogen 300-watt lights make the graphic
glow. A split-level, half oval ultra form counter completes the
display.
This simple yet extremely effective display saved Sbemco salespeople
7 hours per set up and minimized frustration levels, resulting
in happier, more productive salespeople. Here's what a few of
them had to say…
"A relief to assemble!"
"People understand what we do without us saying a word!"
"Moving in and out of the show is a breeze…no more waiting for
a crate!"
"You can see our booth big and bright from the opposite end of
the aisle!"
Debra Wolfe, Marketing Director for Sbemco Matting by Design has
this to say about the booth, "We love it! It goes up in 25
minutes or less and people finally understand what we do!"
"Our goal at Exhibit Resources Midwest isn't about making the
biggest sale. It is about providing our customers with what they
need to get the job done and get it done right", says Robert Ensley,
President of Exhibit Resources Midwest.
In house designers and over 100 years of trade show expertise
allows ERM to create unique pop up displays. Give ERM a call to
discuss your exhibiting needs at 888-464-0205/515-331-0439.
Computer rendering of display
Display
set up at first show
