04/18/02
FOR IMMEDIATE RELEASE
For Information Contact:
Exhibit Resources
Midwest
Toll Free Phone 888-464-0205
Email: sales@exhibit-resources.com
PIVOT
WORKS USES ERM TO "REV UP" OLD DISPLAYS
As the market
leader of bearing and seal replacement kits in the dirt bike and
ATV Industry, Pivot Works wanted to bring their tradeshow display
in line with their new look.
"It was our goal to create a booth that was both aesthetically
appealing and professional in appearance. Exhibit Resources was
critical to the success of this project and we will continue to
work with them as our future needs change." Matt Bender, Marketing
Director of Pivot Works.
A 10' folding panel display would be used to introduce "Hot Cams",
an up and coming highly technical product line for Pivot Works
that needed a "hot" new cutting edge look Working with PR Firm,
Knupp and Watson of Madison, WI, ERM Midwest went to work "heating
up" the display with deep true reds and vibrant yellows. A translucent
header with backlighting gave the Hot Cams logo a fire like glow.
All the graphics for the five-panel display were detachable lambda
prints. Product was displayed on the center counter in jewelry
case style on red silk. Acrylic literature holders allowed visitors
easy access to the product catalogs. The addition of custom Octanorm
spindle tables with circular red laminate bases and countertops
completed the display.
The 10' x 20' Pivot Works booth sported a two-panel photomural
with a high tech ATV rider flying through the air on a 10' pop
up frame. Large detachable graphics on both the left and right
red fabric panels, allowed display product kits to be attached
with Velcro to the lower fabric sections. A double case-to-counter
conversion served as a workstation as well as a focal point for
company identification and another literature station. A meeting
area filled the balance of the booth, complete with Pivot Works
logo pub table and tall black directors chairs. A banner featuring
Jeremy McGrath, a dirt bike rider endorsing the product, tied
the booth sections together graphically. The banner can be easily
updated.
The booths made their debut at the Powersports Dealer Expo in
Indianapolis, IN, February 20-22, 2002.
These are two displays that made it to the award podium.
About Exhibit Resources
Midwest
Robert Ensley, President of Exhibit Resources Midwest has been
providing quality displays and designs to local businesses for
nearly 30 years. ERM has 4 project consultants and 2 graphic designers
on staff and can provide 3D walk throughs of exhibits. But the
services don't stop with just supplying product; Exhibit Resources
Midwest offers Trade Show Consultation and Training to assist
their Business Partners to maximize Return on their Investment.
Visit www.exhibit-resources.com.
About Pivot Works
and Hot Cams
Pivot Works produces bearing and seal replacement kits for dirt
bike and ATV applications. All kits are manufactured to meet or
exceed OEM quality and contain all the needed parts for a complete
rebuild. For more information visit www.pivotworks.com.
